I became a professional photographer because I believe photography has a huge communication power. With photos and videos I can communicate without words. I've been using my camera to express myself for more than 10 years. For the last several years I have been using my knowledge to create portfolios for brands and companies.
I work together with designers and stylists creating concepts for photoshoots, so the photos represent the brands with a unique visual style, and appeal to the right audience.
I am inspired by natural light and its way to create an atmosphere around us. I have worked on different projects with both amateur and professional models.
Studied architecture for 2 years in Tel-Aviv University. While I did not become an architect, I did gain vast knowledge and appreciation for architecture. I shoot construction processes, as well as finished projects for architects and construction companies.